Personal branding on LinkedIn: where to start
A personal brand means that when people hear your name, they know exactly what you can be trusted with. In B2B markets, LinkedIn is the best place to…
Articles and insights
Notes on business growth
Experience and practical advice on strategy, digital marketing, SEO, international marketing and artificial intelligence.
Export readiness: 6 questions to answer before entering international markets
Entering a foreign market doesn't start with an order; it starts with a ready product, team and supply chain. These six questions help you assess whe…
Content SEO for B2B businesses: content that reaches customers
In B2B, the goal of SEO is not to attract any visitor; it is to reach the decision-maker who has a real problem. This guide shows how to build conten…
AI in marketing: 5 practical uses for small teams
For small marketing teams, artificial intelligence is above all a way to save time and work more precisely. You can start with these five uses withou…