From understanding your audience to measuring results: how we work in digital marketing
Reviewing where you are and setting goals
We begin by understanding your product, customers, sales capacity and current channels. We look at the questions your audience asks and at what stage they decide to contact you. Then we set goals such as more relevant enquiries, better lead quality or a stronger presence in a specific market. Reporting metrics must match these goals so that traffic alone is not the measure of success.
SEO services and content planning
For SEO we review the technical state of your pages, the content structure and how well it matches audience needs. Keyword research becomes a plan for service pages, educational content and answers to customer questions. Fixing titles, page descriptions, internal linking and technical blockers is prioritised. The scope of fixes depends on site access and the responsibilities of your technical team.
LinkedIn marketing for professional relationships
For businesses that sell to executives and organisations, LinkedIn can be part of how you show expertise and start conversations. A LinkedIn marketing plan defines content topics, the role of the company page and personal profiles, and how engagement is followed up. We set evaluation criteria that fit the communication goal so publishing does not become scattered activity without follow-up.
Campaign design and landing page optimisation
Every campaign needs a clear offer, a defined audience and a suitable destination. We design the ad message, landing page and request form together so users know what service they will receive. Pilot runs, reviewing enquiry quality and refining the message or targeting are part of the plan. Media budget and management and content costs are listed separately in the proposal.
Performance reporting and sales alignment
A report should show what was done, what results were observed and what comes next. With access to the necessary data, we track metrics such as relevant enquiries, cost per lead and conversion of enquiries into sales opportunities. SEO and advertising results also depend on competition, budget, the strength of the offer and sales follow-up, so instead of guaranteeing rankings or sales we agree on the scope of work and how it will be evaluated.
Frequently asked questions
Should we start with SEO or advertising?
It depends on your goal, timeline, budget and the current state of your site. After an assessment, one channel can be prioritised or a combined plan defined.
Are higher rankings or more sales guaranteed?
No. Rankings and sales are influenced by many factors. Execution commitments, reporting metrics and the plan's review cycle are set out in the contract.
How to reach us and get started
To discuss your needs and receive a proposal tailored to your project, call the sales office of Behnam Bakhtiari Business Development Group at +98 991 538 1238. After the first conversation we agree on the scope of services, deliverables and terms of collaboration.